Global Personalization Software Market - Premium Insight, Industry Trends, FPNV Positioning Matrix, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2024 (Q3 2018 Update)


    Table of Contents

      1. Preface

      • 1.1. Objectives of the Study
      • 1.2. Market Segmentation & Coverage
      • 1.3. Years Considered for the Study
      • 1.4. Currency & Pricing
      • 1.5. Stakeholders

      2. Research & Forecasting

      • 2.1. Research Methodology
        • 2.1.1. Research Instruments
          • 2.1.1.1. Secondary Instrument
          • 2.1.1.2. Primary Instrument
        • 2.1.2. Research Approaches
          • 2.1.2.1. Bottom-up Approach
          • 2.1.2.2. Top-down Approach
        • 2.1.3. Research Reliability & Validity
        • 2.1.4. Research Assumptions
        • 2.1.5. Vendor Inclusion Criteria
      • 2.2. Forecasting Methodology
        • 2.2.1. Methodology for Market Estimation & Forecasting
        • 2.2.2. Significance and Importance of the Market Estimation & Forecasting

      3. Executive Summary

        4. Premium Insight

        • 4.1. Market Connectivity
        • 4.2. Market Data Feed
        • 4.3. Market Vendor Ranking Analysis
        • 4.4. Market Dynamics
          • 4.4.1. Drivers
            • 4.4.1.1. Higher revenue and increased recurring, up-sale and cross-sale revenue by reducing customer frustration
            • 4.4.1.2. Need to facilitating mobile engagement with customers who are increasingly mobile in nature
            • 4.4.1.3. Need to improve one-to-one marketing campaign by modifying enterprise's Web page is tailored to specifically targeting each individual consumer
          • 4.4.2. Restraints
            • 4.4.2.1. Consumer privacy issues
            • 4.4.2.2. Inability to work with legacy admin APIs
          • 4.4.3. Opportunities
            • 4.4.3.1. B2B personalization
            • 4.4.3.2. Integration with profile management services, content management systems, CRMs, and data collection suites
            • 4.4.3.3. Social and mobile capabilities to discuss and analyze customer questions and comments
          • 4.4.4. Challenges
            • 4.4.4.1. Flexible and secure interface
        • 4.5. Porter’s Five Forces Analysis
          • 4.5.1. Threat of New Entrants
          • 4.5.2. Threat of Substitutes
          • 4.5.3. Bargaining Power of Customers
          • 4.5.4. Bargaining Power of Suppliers
          • 4.5.5. Industry Rivalry
        • 4.6. Technology Trends
          • 4.6.1. Collaborative filtering
          • 4.6.2. User profiling
          • 4.6.3. Data analysis
          • 4.6.4. Personalization integrated with web analytics
          • 4.6.5. Personalization Software as Service (SaaS) for Ecommerce
          • 4.6.6. Personalisation features available as part of CMS or Commerce management systems
          • 4.6.7. B2B, marketing automation, and publisher website personalization tools
        • 4.7. Pricing Analysis

        5. Global Personalization Software Market, by Operating System

        • 5.1. Introduction
        • 5.2. Android
        • 5.3. iOS

        6. Global Personalization Software Market, by Industry

        • 6.1. Introduction
        • 6.2. Aerospace & Defense
        • 6.3. Automotive & Transportation
        • 6.4. Banking, Financial Services & Insurance
        • 6.5. Building, Construction & Real Estate
        • 6.6. Consumer Goods & Retail
        • 6.7. Education
        • 6.8. Energy & Utilities
        • 6.9. Government & Public Sector
        • 6.10. Healthcare & Life Sciences
        • 6.11. Information Technology
        • 6.12. Manufacturing
        • 6.13. Media & Entertainment
        • 6.14. Telecommunication
        • 6.15. Travel & Hospitality

        7. Global Personalization Software Market, by Application

        • 7.1. Introduction
        • 7.2. Commercial Use
        • 7.3. Personal Use

        8. Global Personalization Software Market, by Deployment

        • 8.1. Introduction
        • 8.2. On-Premises
        • 8.3. Web-based Application

        9. Global Personalization Software Market, by Geography

        • 9.1. Introduction
        • 9.2. Americas Personalization Software Market
          • 9.2.1. Americas Personalization Software Market, by Country
            • 9.2.1.1. United States
            • 9.2.1.2. Brazil
            • 9.2.1.3. Canada
            • 9.2.1.4. Mexico
            • 9.2.1.5. Argentina
          • 9.2.2. Americas Personalization Software Market, by Operating System
          • 9.2.3. Americas Personalization Software Market, by Industry
          • 9.2.4. Americas Personalization Software Market, by Application
          • 9.2.5. Americas Personalization Software Market, by Deployment
        • 9.3. Europe, Middle East & Africa Personalization Software Market
          • 9.3.1. Europe, Middle East & Africa Personalization Software Market, by Country
            • 9.3.1.1. United Kingdom
            • 9.3.1.2. Germany
            • 9.3.1.3. France
            • 9.3.1.4. Saudi Arabia
            • 9.3.1.5. United Arab Emirates
            • 9.3.1.6. Italy
            • 9.3.1.7. Russia
          • 9.3.2. Europe, Middle East & Africa Personalization Software Market, by Operating System
          • 9.3.3. Europe, Middle East & Africa Personalization Software Market, by Industry
          • 9.3.4. Europe, Middle East & Africa Personalization Software Market, by Application
          • 9.3.5. Europe, Middle East & Africa Personalization Software Market, by Deployment
        • 9.4. Asia-Pacific Personalization Software Market
          • 9.4.1. Asia-Pacific Personalization Software Market, by Country
            • 9.4.1.1. China
            • 9.4.1.2. Japan
            • 9.4.1.3. India
            • 9.4.1.4. Australia
          • 9.4.2. Asia-Pacific Personalization Software Market, by Operating System
          • 9.4.3. Asia-Pacific Personalization Software Market, by Industry
          • 9.4.4. Asia-Pacific Personalization Software Market, by Application
          • 9.4.5. Asia-Pacific Personalization Software Market, by Deployment

        10. 360iResearch Competitive Strategic Window

        • 10.1. Introduction
          • 10.1.1. Leverage Zone
          • 10.1.2. Vantage Zone
          • 10.1.3. Speculative Zone
          • 10.1.4. Bottleneck Zone

        11. 360iResearch FPNV Positioning Matrix

        • 11.1. Introduction
        • 11.2. 360iResearch Scores
          • 11.2.1. Forefront
          • 11.2.2. Pathfinders
          • 11.2.3. Niche
          • 11.2.4. Vital
        • 11.3. Business Strategy
        • 11.4. Product Satisfaction

        12. Competitive News Feed Analysis

          13. Company Usability Profiles

          • 13.1. Adobe Inc.
          • 13.2. Barilliance Ltd.
          • 13.3. BroadVision, Inc.
          • 13.4. Certona Corporation
          • 13.5. CognitiveScale, Inc.
          • 13.6. Cxense ASA
          • 13.7. Dynamic Yield Ltd.
          • 13.8. Eventable, Inc.
          • 13.9. Evergage, Inc.
          • 13.10. Findify AB
          • 13.11. IgnitionOne, Inc.
          • 13.12. Jacada Inc.
          • 13.13. Monetate Inc.
          • 13.14. Optimizely, Inc.
          • 13.15. Qwardo
          • 13.16. ResponseLogic, Inc.

          14. Appendix

          • 14.1. Top Reports
          • 14.2. Author Details

          LIST OF TABLES (48 TABLES)

            TABLE 1. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, 2016 - 2024 (USD MILLION)

              TABLE 2. GLOBAL PERSONALIZATION SOFTWARE MARKET RANKING, BY VENDORS, 2017

                TABLE 3. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY OPERATING SYSTEM, 2016 - 2024 (USD MILLION)

                  TABLE 4. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY ANDROID, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                    TABLE 5. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY IOS, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                      TABLE 6. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                        TABLE 7. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                          TABLE 8. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                            TABLE 9. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                              TABLE 10. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                TABLE 11. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                  TABLE 12. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                    TABLE 13. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                      TABLE 14. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                        TABLE 15. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                          TABLE 16. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                            TABLE 17. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                              TABLE 18. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                TABLE 19. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                  TABLE 20. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                    TABLE 21. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD MILLION)

                                                      TABLE 22. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY COMMERCIAL USE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                        TABLE 23. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY PERSONAL USE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                          TABLE 24. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD MILLION)

                                                            TABLE 25. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY ON-PREMISES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                              TABLE 26. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY WEB-BASED APPLICATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                                TABLE 27. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                                  TABLE 28. AMERICAS PERSONALIZATION SOFTWARE MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                                    TABLE 29. AMERICAS PERSONALIZATION SOFTWARE MARKET SIZE, BY OPERATING SYSTEM, 2016 - 2024 (USD MILLION)

                                                                      TABLE 30. AMERICAS PERSONALIZATION SOFTWARE MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                                                                        TABLE 31. AMERICAS PERSONALIZATION SOFTWARE MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD MILLION)

                                                                          TABLE 32. AMERICAS PERSONALIZATION SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD MILLION)

                                                                            TABLE 33. EUROPE, MIDDLE EAST & AFRICA PERSONALIZATION SOFTWARE MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                                              TABLE 34. EUROPE, MIDDLE EAST & AFRICA PERSONALIZATION SOFTWARE MARKET SIZE, BY OPERATING SYSTEM, 2016 - 2024 (USD MILLION)

                                                                                TABLE 35. EUROPE, MIDDLE EAST & AFRICA PERSONALIZATION SOFTWARE MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                                                                                  TABLE 36. EUROPE, MIDDLE EAST & AFRICA PERSONALIZATION SOFTWARE MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD MILLION)

                                                                                    TABLE 37. EUROPE, MIDDLE EAST & AFRICA PERSONALIZATION SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD MILLION)

                                                                                      TABLE 38. ASIA-PACIFIC PERSONALIZATION SOFTWARE MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                                                        TABLE 39. ASIA-PACIFIC PERSONALIZATION SOFTWARE MARKET SIZE, BY OPERATING SYSTEM, 2016 - 2024 (USD MILLION)

                                                                                          TABLE 40. ASIA-PACIFIC PERSONALIZATION SOFTWARE MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                                                                                            TABLE 41. ASIA-PACIFIC PERSONALIZATION SOFTWARE MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD MILLION)

                                                                                              TABLE 42. ASIA-PACIFIC PERSONALIZATION SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD MILLION)

                                                                                                TABLE 43. 360IRESEARCH SCORES FOR FOREFRONT IN PERSONALIZATION SOFTWARE MARKET

                                                                                                  TABLE 44. 360IRESEARCH SCORES FOR PATHFINDERS IN PERSONALIZATION SOFTWARE MARKET

                                                                                                    TABLE 45. 360IRESEARCH SCORES FOR NICHE IN PERSONALIZATION SOFTWARE MARKET

                                                                                                      TABLE 46. 360IRESEARCH SCORES FOR VITAL IN PERSONALIZATION SOFTWARE MARKET

                                                                                                        TABLE 47. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR PERSONALIZATION SOFTWARE MARKET

                                                                                                          TABLE 48. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR PERSONALIZATION SOFTWARE MARKET

                                                                                                            LIST OF FIGURES (42 TABLES)

                                                                                                              FIGURE 1. GLOBAL PERSONALIZATION SOFTWARE MARKET: YEARS CONSIDERED FOR THE STUDY

                                                                                                                FIGURE 2. GLOBAL PERSONALIZATION SOFTWARE MARKET: KEY RESEARCH METHODOLOGY

                                                                                                                  FIGURE 3. GLOBAL PERSONALIZATION SOFTWARE MARKET: KEY RESEARCH INSTRUMENTS

                                                                                                                    FIGURE 4. GLOBAL PERSONALIZATION SOFTWARE MARKET: KEY SECONDARY INSTRUMENT SOURCES

                                                                                                                      FIGURE 5. GLOBAL PERSONALIZATION SOFTWARE MARKET: KEY POTENTIAL RESPONDENTS

                                                                                                                        FIGURE 6. GLOBAL PERSONALIZATION SOFTWARE MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT

                                                                                                                          FIGURE 7. GLOBAL PERSONALIZATION SOFTWARE MARKET: KEY RESEARCH APPROACHES

                                                                                                                            FIGURE 8. GLOBAL PERSONALIZATION SOFTWARE MARKET: KEY DATA TRIANGULATION

                                                                                                                              FIGURE 9. GLOBAL PERSONALIZATION SOFTWARE MARKET: KEY RESEARCH ASSUMPTIONS

                                                                                                                                FIGURE 10. PERSONALIZATION SOFTWARE MARKET: KEY MARKET CONNECTIVITY

                                                                                                                                  FIGURE 11. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                                                                                                    FIGURE 12. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY OPERATING SYSTEM, 2017 VS 2024 (USD MILLION)

                                                                                                                                      FIGURE 13. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY ANDROID, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                        FIGURE 14. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY IOS, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                          FIGURE 15. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY INDUSTRY, 2017 VS 2024 (USD MILLION)

                                                                                                                                            FIGURE 16. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                              FIGURE 17. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                FIGURE 18. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                  FIGURE 19. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                    FIGURE 20. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                      FIGURE 21. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                        FIGURE 22. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                          FIGURE 23. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                            FIGURE 24. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                              FIGURE 25. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                FIGURE 26. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                  FIGURE 27. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                    FIGURE 28. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                      FIGURE 29. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                        FIGURE 30. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY APPLICATION, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                          FIGURE 31. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY COMMERCIAL USE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                            FIGURE 32. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY PERSONAL USE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                              FIGURE 33. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                FIGURE 34. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY ON-PREMISES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                  FIGURE 35. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY WEB-BASED APPLICATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                    FIGURE 36. GLOBAL PERSONALIZATION SOFTWARE MARKET SIZE, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                      FIGURE 37. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PERSONALIZATION SOFTWARE MARKET, BY OPERATING SYSTEM, 2024

                                                                                                                                                                                        FIGURE 38. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PERSONALIZATION SOFTWARE MARKET, BY INDUSTRY, 2024

                                                                                                                                                                                          FIGURE 39. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PERSONALIZATION SOFTWARE MARKET, BY APPLICATION, 2024

                                                                                                                                                                                            FIGURE 40. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PERSONALIZATION SOFTWARE MARKET, BY DEPLOYMENT, 2024

                                                                                                                                                                                              FIGURE 41. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PERSONALIZATION SOFTWARE MARKET, BY GEOGRAPHY, 2024

                                                                                                                                                                                                FIGURE 42. 360IRESEARCH FPNV POSITIONING MATRIX FOR PERSONALIZATION SOFTWARE MARKET

                                                                                                                                                                                                The global personalization software market is expected to grow from USD 694.36 million 2017 to USD 2,982.57 million by the end of 2024 at a Compound Annual Growth Rate (CAGR) of 23.15%.

                                                                                                                                                                                                “Higher revenue and increased recurring, up-sale and cross-sale revenue by reducing customer frustrationis one of the factors largely attributing to the growth of personalization software market globally”

                                                                                                                                                                                                The factors attributing to the growth of the market are higher revenue and increased recurring, up-sale and cross-sale revenue by reducing customer frustration, need to facilitating mobile engagement with customers who are increasingly mobile in nature, and need to improve one-to-one marketing campaign by modifying enterprise's web page is tailored to specifically targeting each individual consumer. However, some factors such as consumer privacy issues, and inability to work with legacy admin apis may hinder the market growth. The global personalization software market is expected to showcase the opportunities such as b2b personalization, integration with profile management services, content management systems, crms, and data collection suites, and social and mobile capabilities to discuss and analyze customer questions and comments. In the near future, the market may face the possible challenges in the growth due to and flexible and secure interface. However, the key players in the market are putting regressive efforts to provide innovative offerings and benchmark strategies in the global personalization software market market.

                                                                                                                                                                                                On the basis of operating system, the global personalization software market is studied across Android and iOS.

                                                                                                                                                                                                On the basis of industry, the global personalization software market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.

                                                                                                                                                                                                On the basis of application, the global personalization software market is studied across Commercial Use and Personal Use.

                                                                                                                                                                                                On the basis of deployment, the global personalization software market is studied across On-Premises and Web-based Application.

                                                                                                                                                                                                On the basis of geography, the global personalization software market is studied across Americas, (United States, Brazil, Canada, Mexico, and Argentina) Europe, Middle East & Africa, (United Kingdom, Germany, France, Saudi Arabia, United Arab Emirates, Italy, and Russia) and Asia-Pacific (China, Japan, India, and Australia).

                                                                                                                                                                                                “Adobe Inc.: The potential growing player for the global personalization software market”

                                                                                                                                                                                                The key players profiled in the global personalization software market are Adobe Inc., Barilliance Ltd., BroadVision, Inc., Certona Corporation, CognitiveScale, Inc., Cxense ASA, Dynamic Yield Ltd., Eventable, Inc., Evergage, Inc., Findify AB, IgnitionOne, Inc., Jacada Inc., Monetate Inc., Optimizely, Inc., Qwardo, and ResponseLogic, Inc..

                                                                                                                                                                                                The report provides insights on the following pointers:
                                                                                                                                                                                                1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the global personalization software market.
                                                                                                                                                                                                2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the global personalization software market.
                                                                                                                                                                                                3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the global personalization software market.
                                                                                                                                                                                                4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the global personalization software market.
                                                                                                                                                                                                5. Competitive Assessment & Intelligence: Provides exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the global personalization software market.



                                                                                                                                                                                                Summary:
                                                                                                                                                                                                Personalization Software Market Research Report is about Personalization Software Industry study. Get complete Personalization Software market research report published after Market Study, Industrial Analysis with Trends & Statistics. Personalization Software Market Report is a syndicated report for Investors and Manufacturer to understand Market Demand, Growth, trends and Factor Influencing market in upcoming years.



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