Outdoor Furniture, 2018


Outdoor Furniture, 2018

Summary

The "Outdoor Furniture, 2018", report offers comprehensive insight and analysis of the outdoor furniture market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on dining and lounging furniture, dining and heating and decorative accessories. Consumer data is based on our 2018 UK outdoor furniture survey, using a panel of 2,000 nationally representative consumers.

Outdoor furniture is set to outperform the gardening market in 2018 as the better weather, wage growth, and increasing view from consumers that their gardens are an additional room, drive purchases. However, as the customer journey becomes more multichannel, retailers must adjust their offer accordingly.

Scope

- Outdoor furniture will outperform the overall gardening market in 2018 as the better weather and shoppers increasingly seeing their garden as a social space drives growth.
- Homebase is set to be the biggest loser in outdoor furniture as it attempts to recover from Wesfarmers' disastrous stewardship of the business.
- Buying outdoor furniture is becoming more of a multichannel journey as close to a third of shoppers which purchased online conducted instore research.

Reasons to buy

- Uncover how online will shape the outdoor furniture market over the next five years.
- Find out how stores will be affected by this increasing shift towards multichannel.
- Discover which retailers will become a greater threat within outdoor furniture and how other retailers can defend their share.
- Maximise sales opportunities by better understanding why shoppers buy new garden furniture and what encourages shoppers to select a particular retailer.
- Adjust your strategy to better reflect what customers consider most and how they conduct pre-purchase research?

Table of Contents
ISSUES AND STRATEGIES
Main issues in outdoor furniture:
Outdoor furniture set to become more multichannel
Discounters set to become a greater threat in this sector
Design set to become more important
Improving store environment is essential
Strategies for success
THE MARKET
The sector at a glance
Overall sector size and growth
Sector size and growth: dining furniture
Sector size and growth: lounging furniture
Sector size and growth: decorative accessories
Sector size and growth: Shelter
Sector size and growth: Lighting
Sector size and growth: heating
Category growth and size by sub-category, 2018-20e
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Retailer profiles
B&Q
Homebase
Wyevale
Argos
John Lewis
B&M
IKEA
The Range
Tesco
Amazon
THE CONSUMER
Headlines
Net agreement statements
Research process
Penetration and profiles
Average spend
Purchase motivation
Price/ quality concerns
Retailer usage
Considered and used conversion
Channel usage
Drivers of retailer choice
METHODOLOGY
What is included
Market sizing







REPORT YOU MIGHT BE INTERESTED