Consumer and Market Insights: Haircare in Spain

The Haircare market in Spain is led by the Shampoo category, while the Hair Colorants category is forecast to register fastest growth in both value and volume terms during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in the market. Procter and Gamble Company and L'Oreal S.A. are the leading market players in the country. Rigid Plastics is the most commonly used packaging material in the Spanish Haircare market.

Key Findings
- The Haircare market in Spain is forecast to grow at a CAGR of 1.4% in value terms during 2015-2020
- The Shampoo category has the highest volume share in the overall Haircare market
- The Hair Colorants category is forecast to register fastest value growth among all categories during 2015-2020
- Pantène is the leading brand in the Styling Agents category
- Rigid Plastics is the most commonly used packaging material in the Spanish Haircare market

Consumer and Market Insights report on the Haircare market in Spain provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms and Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores, Department Stores, Drug Stores and Pharmacies, Variety Stores and General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, Glass; container data for: Bottle, Tube, Aerosol, Tub, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for the Spanish Haircare market
- Impact of exchange rate fluctuations on the Spanish Haircare market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Spanish Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Spanish Haircare market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value terms) by category.
- Penetration of private label by category in the SpanishHaircare market
- Private label growth (in value terms) compared to brands

- Haircare market by type of packaging material/container (volume in million pack units)
- Haircare market by type of packaging closure/outer (volume in million pack units)
- Haircare market by type of packaging, forecast (volume in million pack units)

- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer