US digital advertising incomes up 22% to reach $26.2bn, reports IAB

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New York: Digital advertising revenues prolonged their ascent over the third quarter after jumping 22% (year over year) to hit $26.2bn. The remarkable statistics were gathered by the Interactive Advertising Bureau (IAB) for their latest report and follow hot on the heels of record performances across the first half of the year.

Inclusive third-quarter digital spend increased by 20.6% versus the same period a year previous, with marketers spending a cumulative $75.8bn over the course of the first nine months of 2018, a healthy 22% rise on the equivalent figure from a year earlier.

 

Sue Hogan, the IAB’s senior vice president, study and measurement, said: “2018 was a milestone year for US digital advertising. Brands continued their record-breaking investment in the marketplace in the third quarter. Last year saw significant growth in the OTT marketplace and in the direct-to-consumer brand ecosystem—contributing factors in digital’s successful Q3.”

 

The IAB’s Internet Advertising Revenue Report was autonomously prepared by PwC from analysis of the US' major companies, with this data then extended to the overall market based on historical revenue market share. According to the business wire source.

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