the Flexible Flyer Is Still the Cadillac of Sleds (Market trend, growth,analysis)

    According to the National Oceanic and Atmospheric Administration, the country is just now trembling itself off from the snowiest period of the year. That makes its peak season for sledding—an activity for which NOAA keeps no statistics, though it’s a good bet that most kids in snowy regions are busy doing it. Chances are, too, that they’re using one of those $35 plastic discs or sprinters purchased from the eCommerce website.
    New advanced technology in Flexible Fliers appears in the market. Flexible Fliers are flexible both in design and usage. Riders may sit upright on the sled or lie on their stomachs, allowing the possibility to descend a snowy slope feet-first or head-first. 
    To steer the sled, riders may either push on the wooden cross piece with their hands or feet or pull on the rope attached to the wooden cross-piece. Shifting the cross-piece one way or the other causes the flexible rails to bend, turning the sled. 
    Flexible Flyers work best on hard packed or icy snow. If the snow is soft and deeper, the sled's runners are likely to sink in and prevent the sled from moving.
    If it snows in your hometown and you’re over the age of 35 or so, chances are the name Flexible Flyer takes you on a fast, fun trip down a snowy memory lane. The legendary sled went downhill – in the business sense – for a time, but today the Flexible Flyer brand is thriving in the hands of a family that spent generations competing against it.