Plant-Based Proteins demand Increasing day by day
Plant-based proteins are noticing growth in demand, as case shipments of plant-based protein from broad line foodservice suppliers to foodservice operators increased by 20 % in the year ending November 2018 compared to one year previously, reported The NPD Group market researcher.
Approximately one-fourth of the U.S. population, many of whom are not vegan, report eating and drinking plant-based foods and drinks along with animal protein on a daily basis. Reasons behind the mainstreaming of plant-based proteins include adding protein to one's diet and perceiving them as a better-for-you option. There are also consumers of plant-based protein who are concerned about animal welfare. These consumers believe that plant-based protein provides "clean mean" and eliminates many of these barriers, NPD found.
Burgers represent the largest plant-based foodservice type with yearly double-digit growth in pounds distributed to foodservice operators. Whereas plant-based burgers are popular across demographics.
"Plant-based proteins are no longer just a meat replacement, it's now its own category," said David Portalatin, NPD food industry consultant and author of "Eating Patterns in America." "It's possible that protein overall is developing into a category, whether animal meat, beans, nuts, soy, wild game or other proteins, in forms ranging from beverage to center-of-plate."